Blog
Plain answers about websites, search and what things cost — written for Des Moines business owners rather than for other agencies.
5 November 2026
Getting found by people who live near you
At a two-mile radius your customers already know you exist. The problem is the single moment they search — and what they check before calling.
3 November 2026
Neighborhood pages: how agents rank for suburbs
The smaller search is the winnable one. How to build fifteen area pages that are genuinely different, and the rules that govern what they can say.
29 October 2026
What patients look for before they call
Your reviews get them to the website. The website decides whether they call — and one unanswered question ends more visits than anything else.
27 October 2026
What a contractor’s free estimate page should actually ask
Six fields, one that filters, and the trade-off nobody names: every question you add costs you leads, so each one has to earn its place.
22 October 2026
How to photograph finished jobs with the phone in your pocket
The before shot, matched angles, and the five that belong on your website. A camera is not the missing piece — a routine is.
20 October 2026
Your menu should not be a PDF
It is the page most visitors came for, and a download is the worst way to deliver it — for your customers, for search, and for the person who updates it.
15 October 2026
Why every restaurant website looks the same
The giant hero photo, the PDF menu, the same three pages. It is not laziness or bad taste — it is a business model, and it costs you the comparison.
13 October 2026
The SEC marketing rule and your adviser website
Testimonials are permitted now, with conditions — and the conditions reach your Google reviews, your award badges and your 'as seen in' logos.
8 October 2026
Insurance advertising rules and your agency website
Your website advertises in every state you are licensed in, which is the catch nobody plans for. What that means for license numbers, quote forms and disclosures.
6 October 2026
NMLS numbers and equal housing notices on a mortgage website
What has to appear in the footer, why every loan officer needs their own number on their own page, and a ten-minute audit of your own site.
1 October 2026
Fair housing rules, listing photos and neighborhood pages
What the law covers, the photo pattern nobody thinks about, and how to write a neighborhood page about a place rather than about the people who live there.
29 September 2026